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MOBIL 1
KEEP ROUTE 66 KICKIN' TOUR
BREAKING GLOBAL RECORDS WITH LOCAL BUSINESSES
Mobil 1’s Keep Route 66 Kickin’ campaign was physicalized through a multi-state road trip where a custom designed 20ft Muffler Man traveled across Rte 66, celebrating the love of driving and the people you meet on the open road. Along the way, four small businesses were immortalized - with events that brought their communities together… while breaking Guinness World Records.
TOUR STOP #1: SANTA MONICA PIER
CUSTOM MUFFLER MAN & LEGENDARY CAR COLLECTOR MAGNUS WALKER KICK OFF THE TOUR
TOUR STOP #2: DELGADILLO'S
266 WILD MILKSHAKE VARIETIES & 1 WORLD RECORD BROKEN BY A FAMILY-OWNED STAPLE OF ROUTE 66
TOUR STOP #3: CLOWNDOG HOT DOG PARLOR
TWO CORNDOG WORLD RECORDS, ONE LOCAL LEGEND IN ALBUQUERQUE
TOUR STOP #4: LITCHFIELD SKYVIEW DRIVE-IN
THE MOST DOGS AT A FILM SCREENING! 199 (AND THAT'S JUST THE OFFICIAL COUNT)
TOUR STOP #5: HI-WAY CAFE
THE MOST STICKERS ON A CAR: APPLIED BY PRETTY MUCH EVERYONE IN VINITA, OKLAHOMA
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