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NICKELODEON
SUPERBOWL LVIII
ENTER THE SPLAT
NICKELODEON SLIMES THE SUPER BOWL AND BRINGS BIKINI BOTTOM TO THE BIG GAME
Helping celebrate the FIRST EVER simulcast of the world’s biggest broadcast event - the Super Bowl - on Nickelodeon, we blended the NFL with SpongeBob and dumped a heaping load of surreal splat trippiness for a massive multi-day experience welcoming kids of all ages. Guests threw krabby patties at a larger than life SpongeBob, maneuvered into a splatified endzone and bounced in a giant Krabby Patty... All set within a mind-blowing environment that we designed to bring the new Nick creative identity to IRL in a brand new daring way.
BOUNCY PATTIES: A bounce-house designed like a Krabby Patty? Of course!
AIR IS EVERYWHERE: Bikini Bottom was taken to the next level, with every part of the environment turned into giant inflatables
IT’S A GIRAFFE: A giant iconic Nickelodeon blimp hovers above the exhibition and dumps slime down below
OPEN WIDE: Guests threw Krabby Patties into an inflatable SpongeBob’s mouth to win a prize!
APPEARANCES ARE DECEIVING: From an ironically-tall Plankton to a goal post that capitalizes on Gary’s unique eyes, our favorite characters found a way to show up!
DODGE AND WAVE: Our obstacle course was a hit among guests of all ages!
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